If someone—Jamie Oliver, for example—devised an appealing mass-market food product that was better than Taco Bell on the taste/price/convenience dimension but also healthier, well that would be an excellent thing for the world. And maybe someone could do it… . Jamie Oliver could do it. Mark Bittman could do it. Michael Pollan could do it. And it would be more likely to succeed than an endless procession of NYT Magazine articles hectoring people about how they should cook more.

Matthew Yglesias, What The World Needs From Its Celebrity Chefs «  The Internet Food Association

—rodmitch

Source: internetfoodassociation.com

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